While Google’s Privacy Sandbox may not be ready yet, Intent IQ’s Distributed Identity is ready and here NOW, bringing with it Scale, Accuracy, Precision, and Interoperability.

As the story states: “For now, those with an investment in the future of identity remain skeptical about the value of Privacy Sandbox and its ability to deliver scale, accuracy, precision, and interoperability. ‘At a minimum, this thing is not ready and it’s not baked for an industry transition. And certainly there’s a long list of challenges out there that are being described,’ says Fabrice Beer-Gabel, the VP of strategy and partnerships at Intent IQ.